EmblemHealth is doing its part to increase access to local, farm-fresh produce in low-income neighborhoods. We have once again collaborated with three non-profit organizations to sponsor farmers markets throughout the city this summer and fall.
For the third year in a row, EmblemHealth is sponsoring the Marcy Plaza Farmers Market in conjuction with Bedford Stuyvesant Restoration and the Brooklyn Rescue Mission Urban Harvest Center. The market runs weekly on Wednesdays through October 28. “This exciting collaborative not only increases the community’s access to fresh fruits and vegetables, but also creates opportunities for local and regional farmers,” explained Tracey Capers, Executive Vice President for Programs at Bedford Stuyvesant Restoration Corporation.
In partnership with Harvest Home Farmer’s Market, EmblemHealth is sponsoring “Eating for Good Health” weekly cooking demonstrations at all five Harvest Home farmers markets in Upper Manhattan and Brooklyn. The demonstrations feature healthy dishes that are prepared using the fresh fruits and vegetables available at the markets. Attendees receive free recipe cards, printed in English and Spanish, with nutritional information and step-by-step instructions on preparing each dish.
EmblemHealth is also sponsoring GrowNYC Greenmarkets located in Manhattan, Queens, Brooklyn and Staten Island. Our support of GrowNYC’s Greenmarket Youth Education program provides school tours of Greenmarkets for 6,000 children each year and offers the in-depth, in-school “Seed to Plate” curriculum to 5th and 6th graders. Greenmarket Youth Education teaches children about farmers markets, seasonal and healthy eating, and sustainable agriculture to help children gain an understanding of how food choices impact their bodies, their environment and their communities.
“EmblemHealth is proud to sponsor farmers markets across New York City as part of our Small Steps program, a neighborhood-by-neighborhood campaign that encourages everyone to take small steps each day toward living healthier,” says David Flemister, director of brand strategy and community marketing at EmblemHealth. “As the official sponsor of Small Steps, we are pleased to bring health and wellness tools and resources to the heart of the communities we serve.”
EmblemHealth’s “Small Steps to a Healthier You” app is available at smallsteps.emblemhealth.com, the iTunes App Store or Google Play. For healthy recipes featuring the fresh fruits and vegetables you’ll find at farmers markets, visit emblemhealth.com/recipes.