Sharing a Mission, Caring for New York

By Joanne Kroeger, New York Daily News

The Beatles’ 1964 definitive performance on the Ed Sullivan Show. The barrier-breaking, all-female FDNY Hong Kong Dragon Boat team. The once homeless Bronx teen invited by Michelle Obama to attend the State of the Union address.

These are just a few of the stories which comprise “Your City: Then and Now,” a collaboration between the New York Daily News and EmblemHealth designed to shine a spotlight on both the everyday heroes and the legendary personalities who define our city. This EmblemHealth-sponsored feature on highlights the most inspiring, heartwarming and engaging stories from each of New York’s five boroughs. Accessing the Daily News archives of iconic New York images and award-winning journalism, “Your City: Then & Now” is a captivating glimpse of what makes New York, well, New York. This content hub is part of the launch of EmblemHealth’s “What care feels like” campaign, helping to generate awareness of EmblemHealth’s longstanding commitment to New York on one of New York’s largest news sites.

New York Daily News President & CEO Bill Holiber says, “the New York Daily News has a 95-year history of telling the stories that matter most. Like EmblemHealth, we care about New York, providing a voice for the voiceless, sharing community successes and showcasing great neighborhood stories. I am proud of our shared mission and of this partnership which allows us to celebrate what makes New York great.”

This is the second year of the “Your City Then & Now” partnership. Find it now on